Nathalie Ippolito
Angestellt, Sales & Marketing Manager Scuola Svizzera di Tedesco e Wall Street English, Wall Street English / WSI Education GmbH
Lugano, Schweiz
Über mich
International experiences: cultural awareness and proven adaptability to different business environments 🌎 Comprehensive marketing view: thanks to the Whirlpool Talent program I had the possibility to gain deep insights in brand & communication, trade marketing, product marketing. Custumer obsession: 1 to 1 consultancy sessions to understand and to solve potential students' needs, ensuring the best experience possible in learning a new language. Passion for digital: Successfully completed a Master in Digital Marketing in order to empower my skills in the strategic use of web analytics and the tools needed for e-commerce, social media communication and digital PR. Proven analytical skills: benchmarking with competition, product margin analysis, value chain and pricing definition🔎📈 Fluent in three languages: Italian, English, Spanish. Currently improving German (B1)
Werdegang
Berufserfahrung von Nathalie Ippolito
Bis heute 3 Jahre und 1 Monat, seit Juni 2021
Sales & Marketing Manager Scuola Svizzera di Tedesco e Wall Street English
Wall Street English / WSI Education GmbH
- Senior Sales consultant for potential students and main contact for Corporate clients. (BtoC and BtoB Sales) - Coordinator among students and teachers to ensure the academic plan. - Marketing coordinator & co-marketing activities with local businesses. KEY ACHIEVEMENT: ownership of new customers representing approx. 70% of monthly turnover. KEY ACHIEVEMENT: monthly average conversion rate of potential students (leads) vs enrolled students of 40%.
3 Jahre, Juni 2018 - Mai 2021
Senior Trade & Brand Marketing Coordinator Whirlpool Italy
Whirlpool Europe s.r.l.
- Coordination of in-store activations and sell-out promotions, managing new products launch plan with brand campaigns, displays and promoters. - Coordination of portfolio with promotions and product mix analyzing profitability, distribution, display share and promo pressure. KEY ACHIEVEMENT:in-store installation in more than 500 Italian stores in 9 months. KEY ACHIEVEMENT:new reporting tool to track the main brand KPIs and introducting new KPIs to support communication investments and optimize the budget.
1 Jahr und 1 Monat, Mai 2017 - Mai 2018
Junior Product Manager KitchenAid MDA EMEA
Whirlpool Europe s.r.l.
- Development of new products in collaboration with R&D, design and procurement departments, with benchmark and data analysis. - Training and interaction with markets in EMEA region and focal point for trans-regional projects, regarding product introduction and commercialization in other countries. - Content creation as tecnhical support for communication materials, such as catalogues and website. - Presentations for Senior Executive to monitor the EMEA results and new launches.
3 Jahre, Juni 2014 - Mai 2017
Fast Track Talent Program
Whirlpool Europe s.r.l.
Accelerated Leadership Program with cross-country and cross- functional experiences: - 3 months as Project coordinator in the Refrigeration Factory in Wroclaw, Poland - 14 months as Trade Marketing Specialist in Barcelona, Spain working on Retail & online Channel - 13 months as HQ Brand Specialist in Milan, Italy working on new Brand Positioning for Hotpoint
Ausbildung von Nathalie Ippolito
7 Monate, Juni 2013 - Dez. 2013
Exchange Program
Universidad de Belgrano
Exchange Program during Master in Buenos Aires, Argentina.
2 Jahre und 2 Monate, Sep. 2012 - Okt. 2014
Master in Economics, Major in management
Università della Svizzera Italiana
3 Jahre und 7 Monate, Sep. 2008 - März 2012
Bachelor in Business Administration
Universita commerciale Luigi Bocconi Milano
Sprachen
Italienisch
Muttersprache
Englisch
Fließend
Spanisch
Fließend
Deutsch
Gut