Deborah Di Salvo

Country Head. Launch of Fluad, innovative influenza vaccine, in UK with preferential recommendation for better outcomes in the older adult population. Leading the Commercial Operations for Seqirus Vaccines: pricing, market access, policy shaping, marketing, sales, business operations, P&L responsibility.

Responsible for travel health immunisation and seasonal influenza prevention. Leading marketing, sales, business operations, customer services, preparing the transition to bioCSL in UK. YTD seasonal flu sales 2015: +40% vs. PY (value), +60% in volume. Managing a team of 9 people and a third party telesales team. Reporting to the EMEA VP Commercial Head.

Seasonal infleunza vaccines, meningitis ACWY, rabies and Japanese encephalitis vaccines. Leading the marketing and Key Account Managers teams with key responsibility over the travel and influenza vaccines portfolio. Achieving + 20% travel portfolio growth in 2014 vs. previous year. Leading innovation via a new travel health programme. Managing a team of 6 people and 3 telesales agents. Reporting to the Division Head.

Marketing leader for the cardiovascular, diabetes and rheumatology disease area - heading the hospital sales team for 1 year. 10% portfolio sales growth in a market challenged by generic entries. Managing 4 brand managers, 1 first line manager and 8 hospital sales reps.

Marketing leader for the cardiovascular and metabolism disease area, strategic planning, and business development. Key focus on improving patients compliance in hypertension. Driving the Diovan anti-hypertensive portfolio to become #1 in the Irish market, 30% market share in a highly competitive market. Launch of Exforge and Rasilez. Managing a marketing team of 3 people.

Responsible for communication, sponsoring, events, advertising, press and public relations for the brand L’Oréal Paris: Skin care, hair care & make-up. Leading the press presence of L’Oréal to become #1 in terms of press articles and clippings.

Strategic planning, definition and execution of the marketing-mix, advertising and promotion, new product launches - launch of suncare portfolio. Anti-cellulite portfolio #1 in value. Complete launch of the brand L’Oréal Paris Dermo-Expertise. Leading a team of 4 product managers.

Responsible of the marketing-mix, new product launches, consumer and trade promotion for the skin care and make-up portfolios. Re-launch of the make-up line in strong collaboration with the female media and the sales team. Launch of the new Art of Spa body range. Responsibility for sales with 8 key perfumery accounts.

Brand Neutrogena: Planning and execution of the marketing-mix, development of new advertising and TV campaigns, launch of a new anti-dandruff shampoo line, further growing the hand care portfolio with a strategic summer campaign which drove anti-cyclic sales. Brand Penaten: New Product development and Penaten Hipp Baby Club

Public Health Principles and Practices, Global Public Health, Medical Statistics, Epidemiology, Health Prevention, Health Improvement and health promotion

Leadership capabilities

Focus on marketing, economics and business

• A blend of study in Economics, Law, Sociology, Diplomatic History, Foreign Languages • Focus on European Economics with a final dissertation on the German Monetary Union